Our Values
Since 1958, enhancing the financial well-being of American families has been the mission of First Command. Today, as we continue that mission, our vision is to be the most respected financial planning and services provider in the industry, and the standard by which all others are measured.
To realize that vision, we affirm and practice a shared set of values:
- Courage. We will influence the financial services industry through our actions and leadership to avoid and overcome self-serving industry trends.
- Authenticity. We speak and act in accordance with our beliefs.
- Service. As fiduciaries, we place our clients’ interests above our own. As Advisors and employees, we serve each other to better serve our clients.
- Truthfulness. We speak and act with integrity in all relationships, telling the truth rather than what others might want to hear.
- Love. We value and honor all people and have an enduring commitment to our family of clients, Advisors and employees.
- Effectiveness. Through a lifetime of coaching, we change behaviors and add value to all relationships we serve.
