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Empowerment Through Coaching | First Command

a Military family meeting with a financial advisor.

The Force Behind First Command

Client Empowerment Through Coaching

Coaching is the force behind First Command. It is the primary means by which we serve our Nation’s military families. Through our coaching, we seek to inspire and motivate you to take the first or next step on a path to financial security. This is what you can expect from every member of First Command’s dedicated team of employees and Financial Advisors.


A focus on your specific goals and unique military lifestyle needs

We partner with you to ensure you're actively involved in planning a financial future that supports your military journey and beyond. Our transparent, interactive process is built around your goals, the demands of military life, and the transitions that come with it. Together, we build a flexible financial plan that evolves with your life, offering genuine support and scheduled check-ins to help you stay on course. Through ongoing coaching, we aim to inspire the monetary habits that lead to lasting security.


Honest recommendations with clear information about expenses and fees

We provide clear, actionable guidance and meet regularly to track progress and make adjustments. We work with trusted and well-known financial solutions companies that meet our strict standards of performance, align with our values, and address your unique needs. As fiduciaries, First Command Financial Advisors are guided by a strong sense of loyalty, honesty and good faith—always putting our clients’ interests ahead of our own. You can count on transparent costs and advice you can trust.


Trusted relationships that build positive financial habits

We help you understand the tradeoffs between today's wants and tomorrow's goals, empowering you to make informed decisions. More than advice, our approach is built on coaching that inspires confident financial choices. We help you take control of daily finances with smart saving, budgeting, and spending habits to build a strong foundation. From growing your savings to protecting against the unexpected, we guide you in the pursuit of long-term financial security with clear, steady support.


Personalized coaching that evolves throughout your life

We coach you through every stage of life – from the start of your military career, during the transition to active-duty retirement or separation, through your second career, across the retirement landscape and into estate and legacy planning. Through a trusted coaching relationship, you learn to leverage positive financial habits. We help you avoid missteps and become financially disciplined and confident. Our collaborative distinction is the hallmark of the lifelong First Command Financial Advisor partnership with military families.


How We Empower You

Coaching That Honors Your Service

Discover how First Command’s dedicated coaching can guide and inspire you on a path to financial security. Learn how we walk beside you at every stage—from setting goals to building a legacy. Experience how we encourage you and other military families with the knowledge, confidence, and support to pursue your financial goals and dreams.