First Command News & Media

FOR IMMEDIATE RELEASE — December 22, 2014

First Command Reports On The Power of Financial Coaching

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FORT WORTH, Texas — The financial planning business is abuzz over the arrival of robo-advisors, the new class of online tools positioned to provide portfolio management services more quickly and inexpensively than flesh-and-blood Advisors. First Command Financial Services, Inc. is offering an insightful perspective on these developments in the Winter 2014- 2015 issue of Journey, the online magazine for First Command clients.

Titled “Robo-Advisors No Match For Personal Coaching,” the story explores the value of face-to-face financial coaching in helping middle-class families pursue the financial goals they have set for themselves. Human Financial Advisors are in demand because consumers understand that the pursuit of financial security involves more than the automated creation of an efficient investment strategy. They seek the feelings of confidence and security that come through successful goal setting, budgeting, risk management – all delivered as part of a balanced financial plan.

The story stresses that most people today need less automated advice and more human coaching, insight and understanding into how they can better manage their tax withholdings, consumer debt and discretionary spending so they can better cover their risks and begin investing for their own futures. To learn more, check out this story – and the entire Winter 2014-2015 issue of Journey – at

About First Command Financial Behaviors Index®

Compiled by Sentient Decision Science, Inc., the First Command Financial Behaviors Index® assesses trends among the American public’s financial behaviors, attitudes and intentions through a monthly survey of approximately 530 U.S. consumers aged 25 to 70 with annual household incomes of at least $50,000. Results are reported quarterly. The margin of error is +/- 4.3 percent with a 95 percent level of confidence. Financial Behaviors Index

About Sentient Decision Science, Inc.

Sentient Decision Science was commissioned by First Command to compile the Financial Behaviors Index®. SDS is a behavioral science and consumer psychology consulting firm with special vertical expertise within the financial services industry. SDS specializes in advanced research methods and statistical analysis of behavioral and attitudinal data.

About First Command Educational Foundation

First Command Educational Foundation (FCEF) has been proudly supporting scholars and their families since 1983. FCEF is a 501(c)(3) public charity, and has worked tirelessly to promote their mission to educate those who serve. To that end, FCEF has awarded over $4 million in scholarship grants to help offset the costs of higher education, and has educated over 60 thousand individuals on numerous financial literacy topics.

About First Command

First Command Financial Services and its subsidiaries, including First Command Bank and First Command Financial Planning, assist American families in their efforts to build wealth, reduce debt and pursue their lifetime financial goals and dreams—focusing on consumer behavior as the first and most powerful determinant of results. Through knowledgeable advice and coaching of the financial behaviors conducive to success, First Command Financial Advisors have built trustworthy, lasting relationships with hundreds of thousands of client families since 1958.


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