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First Command: Reputation Driven by Commitment | First Command

A financial advisor discussing First Command's reputation and commitment to clients.

Our Legacy of Service

As the personal financial coach for more than 300,000 of our Nation’s military families, we know our work directly impacts the livelihood of those who protect our freedom. We take that responsibility seriously.

Since 1958, we’ve been committed to serving those who serve. We provide financial coaching that understands the realities of military life, and we create career opportunities that honor the leadership, discipline, and experience gained through service.

Client Stories

Excellent Care

"First Command has taken excellent care of our family for over 25 years.  We have entrusted them with guiding our financial decisions so that we can take care of our family, now and in the future."

Francis Benedict
October 2022

Financial Confidence

"First Command educated me on basic financial principles that enabled a great transition from active duty. My family and I are on the path to pursuing financial security as a result of my Financial Advisor’s steadfast, yet honest advice. We appreciate his candor and friendship."

Command Sgt. Maj. Gregory Boseman, USA (Ret.)
February 2022

Helpful

"First Command has been very helpful and answered all my financial questions. Sometimes, these questions were answered before I even asked. They are polite and conversate about things outside of finances getting to know my family and personal goals."

Jeffrey Cox
July 2022

Client Empowerment

We partner with clients on their journey to financial security through a transparent, interactive process that:

  • Focuses on your specific goals and unique military lifestyle needs
  • Provides honest recommendations with clear information about expenses and fees
  • Builds trusted relationships that develop positive financial habits
  • Delivers personalized plans that evolve throughout your life
Top Tier Client Experience Award

We are proud of all our Financial Advisors and the job they demonstrate to help get clients’ finances squared away. A select few advisors earn our Top Tier Client Experience Award for their consistent service and client feedback. This award uses sophisticated metrics to recognize those who go above and beyond for clients. The highest-rated Advisors in the company proudly showcase this distinction.

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Honors and Recognition

First Command's dedication to the military community has been recognized through numerous awards and distinctions over the years. These accolades reflect our ongoing commitment to excellence in serving the financial needs of our Nation's military community.
Award for being a 2025 Top 10 Military Friendly Company

Military Friendly Top 10 Company

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Award for being a 2024 Top 10 Military Friendly Brand

Military Friendly Top 10 Brand

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Award for being a 2025 Military Friendly Employer

Military Friendly Employer

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Award for being a 2025 Military Friendly Spouse Employer

Military Friendly Spouse Employer

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Award for being a 2024 Chief Executive Patriots in Business

2024 Patriots in Business by Chief Executive Magazine

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Award for being the 2025 Top Veteran-Friendly Employer by U.S. Veterans Magazine

2025 Top Veteran-Friendly Employer by U.S. Veterans Magazine

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Award for being the best place to work for working parents in 2025

2025 Best Place for Working Parents

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Award for being the most loved workplace certified company in 2025

2025 Most Loved Workplace Certified Company

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Force For Good Logo

Our commitment extends beyond financial advice to creating positive impact in military communities nationwide:

  • 34k+ complimentary financial plans provided to active-duty service members
  • $992k Raised for military relief organizations
  • 30k+ hours volunteered with military and community non-profits
  • 8% of company profits allocated to military sponsorships and charitable donations

In The News

The expertise and experience of First Command’s leadership is notable and worth sharing. Here are recent headlines highlighting our positive impact in the financial and military community.

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20 Ways Purpose-Driven Financial Firms Can Outperform Their Peers

Purpose-driven financial firms—those rooted in values, ethics, inclusivity and client-focused missions—build deeper trust, attract loyal clients and talent, unlock new markets, and drive long-term growth over profit-only peers. Published March 14, 2025

First Command Stands Out in Camp Bowie Tribute Celebrating Fort Worth Veterans

The Hometown Heroes Salute, held in July along historic Camp Bowie Boulevard, honors 41 Fort Worth veterans with banners. First Command Financial Services stands out with seven employees celebrated among honorees. Included was Chief Investment Officer John Weitzer who was interviewed about his service in the U.S. Army and his work at First Command. Their inclusion underscores First Command’s deep ties to the community and the military, highlighting both service and shared legacy. Published July 14, 2025
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The Untapped Potential of Military Veterans and Spouses in the Workforce

This Fort Worth Business Press article highlights the vast but overlooked workforce potential of military veterans and spouses. Despite education and resilience, military spouses face an unemployment rate of around 21%—five times the national average—and contribute significant social costs. Employers who recognize their adaptability, teamwork, and leadership can build stronger, inclusive teams with tailored hiring, flexible work arrangements, and ongoing support. Published May 1, 2025

This page contains a testimonial from a client of First Command Financial Services, Inc. and/or it affiliated entities (together “First Command”). The testimonial was provided by the client on a strictly voluntary basis. First Command has not paid any direct or indirect compensation to the client for the testimonial and is unaware of any other material conflicts of interest. The testimonial may not be representative of the experience of other First Command clients and is no guarantee of future performance or success.