First Command: Reputation Driven by Commitment

REPUTATION & PROFILE

Helping service members get their financial lives squared away.

First Command has built our reputation through action. We embrace time-tested financial principles and a client-first philosophy, advocating consistent saving, disciplined investing, and a thoughtful insurance strategy to manage risks to financial wellness. And we support our recommendations with lifelong, personal financial coaching.

Founded with a commitment to improving the financial well-being of service members and their families, our success in achieving that objective is always what drives First Command’s reputation.

Facts at a Glance

2020 Military Friendly® Top 10 Brand

We have the distinct honor of being recognized as an organization highly committed to creating sustainable and meaningful benefit for the military community.

Military Academy Support

First Command is proud to partner with U.S. Service Academies by sponsoring athletic programs at West Point, the Naval Academy, the Air Force Academy, and the Coast Guard Academy.

Community Commitment

We work closely with and provide financial support to Hiring Our Heroes and Project Sanctuary, organizations committed to helping veterans and military spouses find rewarding careers and helping at-risk military families reconnect and heal.

Our Reputation

One team, one mission.

A civilian man and a female solider in uniform walking into a First Command branch.

Code of Ethics

First Command’s values guide our decisions and shape our reputation. Our business standards and practices are based on the company’s core values: courage, love and effectiveness.

View Our Code of Ethics

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Leadership

First Command’s Executive Leadership Team drives our reputation for excellence.

Meet Our Leadership Team

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Military Advisory Board

The First Command Military Advisory Board provides our leadership team with advice on how to best serve the interests of our valued military clients. Because our reputation with those who serve matters most.

Meet The Board

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Fiduciary Standards

A positive reputation begins with promises kept. As an Investment Advisory firm, First Command is committed to a fiduciary standard in each of its client relationships. That means we have an obligation to always put our clients’ interests first when providing advice and financial recommendations.

Learn More

Get Started

At First Command we’ve spent over 60 years helping newly commissioned officers plan their financial futures. In fact, four out of five of our Financial Advisors are veterans or military spouses, and we offer complimentary financial plans to active duty military. To speak with a Financial Advisor near you, visit our Get Started page.

Get Started