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First Command: Reputation Driven by Commitment

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Shaping positive financial behaviors since 1958

First Command: Reputation Driven by Commitment

Reputation & Profile

Helping service members get their financial lives squared away.

First Command has built our reputation through action. We embrace time-tested financial principles and a client-first philosophy, advocating consistent saving, disciplined investing, and a thoughtful insurance strategy to manage risks to financial wellness. And we support our recommendations with lifelong, personal financial coaching.

Founded with a commitment to improving the financial well-being of service members and their families, our success in achieving that objective is always what drives First Command’s reputation.

Understand our Difference

Facts at a Glance

2023 Military Friendly® Top 10 Brand

We have the distinct honor of being recognized as an organization highly committed to creating sustainable and meaningful benefit for the military community.

Military Academy Support

First Command is proud to partner with U.S. Service Academies by sponsoring athletic programs at West Point, the Naval Academy, the Air Force Academy, and the Coast Guard Academy.

Community Commitment

We work closely with and provide financial support to Hiring Our Heroes and other programs committed to helping military families and veterans find rewarding careers.

Our Reputation

One team, one mission.

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First Command’s Executive Leadership Team drives our reputation for excellence.
Business men and women reviewing corporate governance documents.

Corporate Governance

First Command’s Board of Directors ensures that high ethical standards are reflected in our everyday culture and plays an active role in implementing business practices based on our company’s core values.
The First Command Bank Building.

Bank Board of Directors

We are committed to integrity, transparency and excellence in client service. The First Command Bank Board of Directors provides oversight of governance practices, focusing on the protection of clients’ assets, always committed to putting our clients first.
The U.S. military branch flags standing next to each other.

Military Advisory Board

The First Command Military Advisory Board provides our leadership team with advice on how to best serve the interests of our valued military clients. Because our reputation with those who serve matters most.
A soldier and their spouse walking into a First Command bank

Code of Ethics

First Command’s values guide our decisions and shape our reputation. Our business standards and practices are based on the company’s core values: courage, love and effectiveness.
A First Command advisor explaining a document to a US military soldier in a cafe.

Fiduciary Standards

A positive reputation begins with promises kept. As an Investment Advisory firm, First Command is committed to a fiduciary standard in each of its client relationships. That means we have an obligation to always put our clients’ interests first when providing advice and financial recommendations.

Get Squared Away®

Let’s start with your financial plan.

Answer just a few simple questions and — If we determine that you can benefit from working with us — we’ll put you in touch with a First Command Advisor to create your personalized financial plan. There’s no obligation, and no cost for active duty military service members and their immediate families.