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About Us: The First Command Reputation | First Command

A First Command advisor with banking clients.

SHAPING POSITIVE FINANCIAL BEHAVIORS SINCE 1958

About Us

The personal financial coach of our Nation’s military families.®
Our Advisors understand military life because 3 out of 4 have served our country as veterans or military spouses.

The First Command Difference

Our Mission

Our Mission

Coaching those who serve in their pursuit of financial security.

Our Vision

Our Vision

Lifelong financial security for our Nation’s military families.

Our Values

Courage

Strength in the face of fear and difficulty.

Love

Putting others’ good ahead of our own.

Effectiveness

Doing what’s right to achieve the best results.

Our approach picture

Our Approach

Coaching positive financial habits with military families like yours is the strength behind First Command. We focus on proven financial principles and put clients first. Our approach starts by understanding your goals and circumstances, then customizing a plan to fit your needs. We provide clear guidance to help you make smart decisions about your financial future.

We assist you with managing your daily finances, saving for the future, and protecting against the unexpected. Our goal is to help you build good financial habits and work towards your short-term goals and long-term dreams. We'll be with you every step of the way to help keep you on track.

Our Commitment picture

Our Commitment

All First Command Financial Advisors are committed to the fiduciary duty of care, taking the time to fully understand each client’s financial situation, needs and goals. We are guided by a strong sense of loyalty, honesty and good faith—always putting our clients’ interests ahead of our own.

In addition, our Advisors complete a thorough training program, pass a battery of tests and perform annual learning updates. We value comprehensive training and setting higher standards.

Picture about Our Client Relationships

Our Client Relationships

Since 1958, First Command Financial Advisors have prioritized our clients’ best interests through transparency, clear communication, and collaboration. We work alongside you to plan for a confident financial future and we put our clients first by providing understandable information about your finances and our services. To help you understand more about working with First Command, we developed a Client Relationship Summary that includes information about your relationship with First Command, the products and services we offer, and ways you can work with your Financial Advisor. 

Our Locations

With over 165 offices nationwide, most located near military bases, a First Command Financial Advisor is close to and convenient to serve you while you’re busy serving our country. Even if you’re far away, our virtual options mean we’re always close by.

FIND AN ADVISORUSA map with First Command office locations

First Command by the Numbers

Since 1958, First Command Financial Advisors have been shaping positive financial behaviors through face-to-face coaching with hundreds of thousands of military families just like yours.

Our Leadership

First Command is guided by a distinguished team of leaders who share our commitment to serving military families. Many are veterans themselves, bringing firsthand understanding of the unique challenges and opportunities that come with military service.

Executive Leadership Team

Corporate Governance

Bank Board of Directors

Military Advisory Board

Honors and Recognition

First Command's dedication to the military community has been recognized through numerous awards and distinctions over the years. These accolades reflect our ongoing commitment to excellence in serving the financial needs of our Nation's military community.

Award for being a 2025 Top 10 Military Friendly Company

Military Friendly Top 10 Company

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Award for being a 2024 Top 10 Military Friendly Brand

Military Friendly Top 10 Brand

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Award for being a 2025 Military Friendly Employer

Military Friendly Employer

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Award for being a 2025 Military Friendly Spouse Employer

Military Friendly Spouse Employer

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Award for being a 2024 Chief Executive Patriots in Business

2024 Patriots in Business by Chief Executive Magazine

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Award for being the 2025 Top Veteran-Friendly Employer by U.S. Veterans Magazine

2025 Top Veteran-Friendly Employer by U.S. Veterans Magazine

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Award for being the best place to work for working parents in 2025

2025 Best Place for Working Parents

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Award for being the most loved workplace certified company in 2025

2025 Most Loved Workplace Certified Company

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*As of December 31, 2024.