First Command Reviews & Ratings | First Command
DRIVEN TO SERVE
FIRST COMMAND REVIEWS AND RATINGS
UNIQUELY QUALIFIED TO SERVE MILITARY FAMILIES
First Command was founded in 1958 by a retired military officer who was passionate about helping service members and their families strengthen their financial security. Today, 3 out of 4 of our Financial Advisors are veterans or military spouses who are not only well versed in military pay and benefits, but intimately familiar with the unique challenges and opportunities inherent in military life. Their knowledge, experience and understanding are essential to their role as personal financial coaches to our nation’s military families.
Facts and Figures
For more than 60 years, First Command Financial Advisors have been shaping positive financial behaviors through face-to-face coaching with hundreds of thousands of client families. We are committed to helping service members and their families get their financial lives squared away and to making a positive difference in the military community.
- First Command was founded in 1958 by a retired Air Force officer
- Complimentary financial planning services for active duty service members
- 165+ offices nationwide, many near military installations
- 304k+ families are clients of First Command
- 69% of our clients are active duty or retired/separated from the military
- $46.5 billion in managed accounts and mutual funds
- $70.3 billion of life insurance coverage in force
- More than 8% of company profits allocated to military sponsorships and charities
Our Industry Ratings and Reviews
From client service to employee engagement to community outreach, our dedication to excellence applies to everything we do. First Command is the proud recipient of industry assessments and honors that reflect our company’s culture of integrity, professionalism and service above self-interest.
- 2024 Chief Executive Patriots in Business
- 4.9 Star Google Business Average Rating
- Better Business Bureau A+ Rating
- Top 10 Military Friendly® Company
- Top 10 Military Friendly® Brand
- Military Friendly® Employer
- Military Friendly® Spouse Employer
- Military Times Best for Vets Employer
- Financial Planning's IBD Elite 2024 Top 50 Independent Broker-Dealer
- 2024 WalletHub Best Bank
- 2025 VETS Indexes 4 Star Employer
- 2025 Top Veteran-Friendly Employer by U.S. Veterans magazine
- 2025 Most Loved Workplace Certified Company
- 2025 Best Place for Working Parents
Employee Reviews
First Command is committed to attracting and retaining talented people by providing our employees with opportunities to enhance their professional knowledge, develop leadership skills and grow within the organization. That’s why we have excellent employee satisfaction ratings and reviews.
We are proud of the commitment and dedication of those who choose to be part of this employee-owned company. First Command’s employees and Advisors are dedicated to a shared Mission of coaching those who serve in their pursuit of financial security.
Financial Advisor Stories
*As of December 31, 2024.